Cisco sales training

Cisco – sales training

Project recap

Client

Cisco Systems

Date

2010

Summary

Three, one-hour training classes for Cisco Product Marketing group: Sales strategy, How stories help sell, & Presenting tips & best practices. Persuasive, customer centric sales approach – Convince Me™ – explained the power of storytelling in sales & marketing, and how conversational presenting can increase sales opportunities.

Skills

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Project details

Background

Mike Dilio and I were Sales Engineers in the same group at Cisco Systems. Since that time, Mike had moved on to various roles in Product Marketing at Cisco.

Problem

When tasked with providing a short professional development program for his group, Mike asked if I would share the story based sales approach I had developed.

Solution

Three, one-hour training classes for Cisco Product Marketing group: Sales strategy, How stories help sell, & Presenting tips & best practices. Persuasive, customer centric sales approach - Convince Me™ - explained the power of storytelling in sales & marketing, and how conversational presenting can increase sales opportunities.

Tools & resources

Apple Keynote

Discussion

The slides are shown below.