chargeGuardZ plan

ChargeGuardZ – sales development plan

Project recap

Client

Touchstone 3D Services

Date

2017

Summary

Sales development plan for iPhone cable protector from startup Zaytoun Industries. Story-based methodology covers value, markets, differentiation, branding, pricing, competitors, and distribution strategies; go-to-market section defines priorities and activities.

Skills

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Project details

Background

Touchstone 3D (TS3D) is a product development & commercialization company located in Cary, North Carolina.

Problem

Zaytoun Industries worked with TS3D to commercialize a new innovation - a charging cable protector for iPhones. Since this was Zaytoun's first time selling a high volume commercial product, TS3D contacted me to help them develop a brief, high level marketing strategy.

Solution

After discussions with Zaytoun & initial research based on their input, a ten page high level marketing strategy was delivered.

Tools & resources

n/a

Discussion

https://chargeguardz.com/

The strategy uses a story-based methodology and covers (among many things) value, markets, differentiation, branding, pricing, competitors, and distribution strategies. The go-to-market section defines priorities and activities.

Only the first four pages of the plan are shown due to the proprietary nature of the material covered.