Amber Foster Smith Photography
WordPress website promoting photography services; extensive blog with backstories and favorite photos. Beaver Builder theme, content copy protection, Slider Revolution plugin for photo/testimonial sliders, Instagram slider, iThemes Security Pro with Two Factor Authentication, All in One SEO, Clicky analytics.
Amber Foster Smith Photography (AFSP) is a full service photography & branding company located in downtown Holly Springs, North Carolina.
AFSP had an existing WordPress website but faced three major problems. First, the WordPress theme used on the site limited the owner's ability to creatively showcase AFSP work. Second, the site did not allow AFSP to segment the site for major types of work (Weddings, Seniors, Families, and Commercial). Third, the WordPress theme was being discontinued and no longer supported.
A custom, segmented design was used for the new site so that a visitor interested only in a specific type of AFSP's work (for example - weddings) was exposed to only those pages. This effectively gives the feel of four focused websites, but with the ease of managing only a single site.
Tools & resources
PhpStorm, Chrome Developer Tools, custom code (PHP/JS/jQuery/HTML5, CSS3), WordPress, Beaver Builder Theme, Beaver Themer, Beaver Builder Pro, Ultimate Addon for Beaver Builder, All in One SEO Pack Pro, BackupBuddy, Clicky Analytics, Instagram Feed, iThemes Security Pro, iThemes Sync, Slider Revolution, WP Content Copy Protection & No Right Click.
Segmenting the site was achieved by creatively using WordPress menus, categories, and custom PHP code. The home page presents a unified view of AFSP, but also presents a prominent graphical navigation bar allowing the visitor to choose between four topic areas: Wedding, Senior, Family, and Commercial.
Since Beaver Builder leverages the Bootstrap framework, the site is fully responsive and looks good on devices ranging from desktop to mobile phones.
To compress a large number of featured photographs into a small page footprint, the Slider Revolution plugin was used. Offering an unbelievable number of configuration options, the plugin was tailored to showcase some of AFSP's best work.
All pages, posts, and images are SEO enhanced by using the All in One SEO Pack Pro plugin. Besides basic SEO, content is optimized for posting to Social Media and indexing by major Internet search engines.
The previous AFSP website did not use https (see Why HTTPS Matters to understand why making the switch from http to https is becoming more important). Using Let's Encrypt certificates (Siteground makes these available with every account), the new site was implemented using Secure HTTP.
The site is also strongly secured using the iThemes Security Pro plugin. Two factor authentication ensures only authorized individuals are allowed to edit site content. Using this plugin along with an extensive security configuration has successfully defended the site against malicious hacking attempts.
Easy to understand, yet detailed traffic tracking is performed by Clicky.
Using the BackupBuddy plugin, automated backups are created and pushed off to Amazon S3 storage weekly. AFSP has _lots_ of photographs on the site and the backups are very large (2.5 GB for a full backup). This backup solution easily handles the large amount of data.