Convincing

Marketing support for short-run print shop. Rebuilt WordPress website, web analytics, lots of pages & posts, write/edit copy, photography, videos, SEO, custom JS/PHP/REST API software; email marketing to increase traffic.

Sales development plan for iPhone cable protector from startup Zaytoun Industries. Story-based methodology covers value, markets, differentiation, branding, pricing, competitors, and distribution strategies; go-to-market section defines priorities and activities.

Intellectual Property (IP) marketing and licensing for NASA. Reviewed patents for marketability, screened/assessed technology for licensing, interviewed subject matter experts, award applications, market trends, soliciting licensees, pre-license negotiations. Specialty areas: mechanical, telecommunications, and manufacturing.

Sales development plan for patented mortician’s product from startup Fit to View. Story-based methodology covers value, markets, differentiation, branding, pricing, competitors, and distribution strategies; go-to-market section defines priorities and activities.

Portable kits and training room demonstrated Cisco Unified Communications (UC) solutions. Telecommunication managers were skeptical of Voice over IP (aka UC) technology; the kits and demo room offered opportunities for hands-on evaluation.

Proof-of-concept network for delivering next generation high-speed voice, video, and data services. Designed for Internet Service Provider (ISP) Interpath and tested at Cisco’s San Jose CPOC lab, the SONET OC-3/12 fiber connections and ATM core/edge switches transported both legacy T-carrier and advanced packet services.