Fit to View – Sales Development Plan
Project Recap
Client
Fit to View
Date
2011
Summary
Sales development plan for patented mortician’s product from startup Fit to View. Story-based methodology covers value, markets, differentiation, branding, pricing, competitors, and distribution strategies; go-to-market section defines priorities and activities.
Project Details
Background
Fit to View - a startup located in Georgetown, South Carolina - was created to market a novel product for morticians.
Applied Technologies is a product and process development company, with a primary emphasis in Plastics Components Development, Materials Engineering, and Manufacturing Processes for the Electronic, Appliance, Medical, and Automotive Industries.
Problem
Fit to View (FTV) worked with Dan Fuccella at Applied Technologies (AT) to patent & commercialize a new innovation - a series of inflatable devices used to assist morticians when preparing a body for viewing. Since this was FTV's first time selling a high volume commercial product, AT contacted me to help them develop a brief, high level marketing strategy.
Solution
After discussions with FTV & initial research based on their input, a ten page high level marketing strategy was delivered.
Tools & Resources
n/a
Discussion
The strategy uses a story-based methodology and covers (among many things) value, markets, differentiation, branding, pricing, competitors, and distribution strategies. The go-to-market section defines priorities and activities.
Only the first four pages of the plan are shown due to the proprietary nature of the material covered.