It's not easy to sell technology.

Sales folks can be strong at building relationships, but weak on technical details. Developers can be masters of innovation, but find it hard to think like a customer - and talk money.

A sales engineer can bridge the gap; they understand customer needs and resources, can solve problems, understand technology, and know how to close business. They're also good at:

1. Telling the customer success story - and how to make it happen
2. Proving the story is true and relevant
3. Convincing prospects with engaging experiences