Cisco – Sales Training
Project Recap
Client
Cisco Systems
Date
2010
Summary
Three, one-hour training classes for Cisco Product Marketing group: Sales strategy, How stories help sell, & Presenting tips & best practices. Persuasive, customer centric sales approach - Convince Me™ - explained the power of storytelling in sales & marketing, and how conversational presenting can increase sales opportunities.
Project Details
Background
Mike Dilio and I were Sales Engineers in the same group at Cisco Systems. Since that time, Mike had moved on to various roles in Product Marketing at Cisco.
Problem
When tasked with providing a short professional development program for his group, Mike asked if I would share the story based sales approach I had developed.
Solution
Three, one-hour training classes for Cisco Product Marketing group: Sales strategy, How stories help sell, & Presenting tips & best practices. Persuasive, customer centric sales approach - Convince Me™ - explained the power of storytelling in sales & marketing, and how conversational presenting can increase sales opportunities.
Tools & Resources
Discussion
The slides are shown below.