ChargeGuardZ – Sales Development Plan
Project Recap
Client
Touchstone 3D Services, Chargeguardrz
Date
2017
Summary
Sales development plan for iPhone cable protector from startup Zaytoun Industries. Story-based methodology covers value, markets, differentiation, branding, pricing, competitors, and distribution strategies; go-to-market section defines priorities and activities.
Project Details
Background
Touchstone 3D (TS3D) is a product development & commercialization company located in Cary, North Carolina.
Problem
Zaytoun Industries worked with TS3D to commercialize a new innovation - a charging cable protector for iPhones. Since this was Zaytoun's first time selling a high volume commercial product, TS3D contacted me to help them develop a brief, high level marketing strategy.
Solution
After discussions with Zaytoun & initial research based on their input, a ten page high level marketing strategy was delivered.
Tools & Resources
n/a
Discussion
The strategy uses a story-based methodology and covers (among many things) value, markets, differentiation, branding, pricing, competitors, and distribution strategies. The go-to-market section defines priorities and activities.
Only the first four pages of the plan are shown due to the proprietary nature of the material covered.